If doing a video campaign and the video still needs to be produced, give an approximate date when you would like to start/finish running the ad. Please submit form at least 3 days in advance of campaign start date. It can take Meta up to 48hrs to approve ad.
The Communications Office will assist you in creating the text and submitted to you for review prior posting.
Targeting allows you to get the most of your social media campaign. You can target the audience your service is designed for, or you can only target those that are more likely to engage in your service. This allows you to get the best “bang for your buck”. However, if you want/need to be all-inclusive, you’ll want to include as many people as possible.